Ecolabel Decision Support System
Funded research, 2012 to 2015
More than 450 ecolabels exist. Companies pick one on instinct, then fail its requirements or buy a label their market does not recognize.
A five-step online system: filter the field to the labels that fit the company's products and strategy, score the survivors on 56 characteristics weighted by that company's priorities, then assess compliance and return the actions that close the gap. Built on the Viable System Model.
A three-year, EUR 140,000 project delivered as a working tool, tested with 8 companies and 9 products across tourism, agriculture and construction.
Ranked on value alone, Green Seal leads. One axis, one obvious answer. The hotel already met only 57% of Green Seal's requirements. The three labels it met almost in full, 96 to 97%, were worth least to it.
One hotel's services, from the project's System A and B report, June 2014. Compliance is the share of each label's requirements the hotel already met: Green Seal 56.9%, Green Key 95.5%, BIO Hotels 95.7%, Carbon Reduction Label 97%. Horizontal position is the report's value order, not a score: Green Seal ranked highest, and the other three scored 16 to 24% on market impact. Only labels with a published compliance figure are shown.