- Development of the Corporate Sustainability Strategy, according to international standards.
- Development of Sustainability Programs focused on operational and/or product sustainability, embedded in the formulated or existing Sustainability strategy,
- Development of the Sustainability Report, disclosing corporate sustainability performance, in accordance with international reporting guidelines.
- Development of a Responsible Communications Strategy, to assure effective communication and engagement with organizational stakeholders, hence promote a responsible brand.
- Economic benefits due to abatement of negative environmental impacts.
- Personnel satisfaction from the sense of belonging to a socially sensitive organization and from participation in socially responsible actions.
- Adaptation to new international standards of corporate strategy
- Safeguard against Greenwashing practices
- Establish your organization as being innovative at an international and sector specific level
- Assure competitive advantage at an international and sector specific level
- Enhancement of the organization’s survivability and sustainability
- Effective risk management
- Two-way commitment with interested parties
[toggle title_open=”Close” title_closed=”What is it?” hide=”yes” border=”yes” style=”deafult” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Sustainability (CSR) is the aggregate of strategies, methods and tools that an organization uses in its business activities, in order to detect and manage social and environmental impacts that have a direct influence on its financial viability.
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In today’s competitive business environment, survivability presupposes adaptability. Τhere needs to be a general acceptance of the fact that CSR is an internal tool enabling the organization to better assess and manage risk. It is not a tool for external communication or promotion. It is a management system that takes into consideration the internal and external operational environment and aims at positioning the organization with the least possible sustainability impact.
The Organization that truly wants to experience the benefits of CSR across the value chain must: 1) determine the sustainability context of its operations, 2) identigy the the interests of its stakeholders, 3) integrate CSR throughout the organization, and 4) practice it in its relationships. In other words, there needs to be an assessment and an understanding of operational impact across the social and environmental spectrum, as well as an identification of the stakeholder groups that are affected.
The essence and content of CSR is continuously changing as the world’s economy adapts to evolving world development strategies. For companies with international horizons and perspectives, CSR is becoming a prerequisite for survival. However, CSR practices need to be continuously updated to respond to new challenges. Today, a new model of corporate strategy is emerging focusing mainly on risk management and company survivability.
The increasing significance of CSR is manifested not only by the consumers’ vote of confidence to sincere enterprises, but, most importantly, by the reinforcement of consumer movements that spot and publicize cases where CSR degenerates into public relations exercises, without real contribution to sustainability (Greenwashing).